Better Tomorrow Sports

btlogo200Specializing in sport-specific design, consulting and training projects, Better Tomorrow Sports has been engaged with the information technology, communications and marketing needs of small businesses to Fortune 500 companies for over 20 years. We were founded by Daniel DePerno, who is the owner/president.

Better Tomorrow Sports was started as DePerno Development in 1997 and was formally based in Florida, Alabama and New York State. We are now located in the Greater Atlanta area. Although we specialize in sport-specific projects, we have significant experience with a wide range of organizations in nearly every scope of business imaginable. Visit our clients page for examples of our work and our services page for more details about what we do.

It is both our goal and our mission to not only assist in giving you a better tomorrow, but also to engage with and support local and national causes that help those in need, especially those who are poor, abused,  ill, alone or incarcerated.

Daniel DePerno

Daniel DePerno

Daniel DePerno is a former tenured professor in the sport management department at the State University of New York (SUNY) at Cortland and director of the college’s Sport Media & Technology Learning Center (SMTLC).  He has over 20 years of experience in academia, information technology (web design & development, programming, digital video analysis & production, CRM, social media, virtual reality, graphic & publication design, digital learning), marketing, sales, public / media / community relations, athlete performance, fitness, nutrition, journalism, sponsorship development, advertising, event management, strategic administration, project management, product enablement, instructional design, corporate / educational partnerships and creative / entrepreneurial business development. DePerno taught sport media, marketing and information technology courses in Cortland’s innovative sport management department, which proactively prepares students for careers in sport business though an experiential learning model.

As the director of the SMTLC, DePerno oversaw the implementation of corporate information technology partnerships with Pinnacle Systems Team Sports (XOS), Dartfish USA and Panasonic worth nearly $11 million. DePerno was the also the lead trainer for the Dartfish USA Northeast Training Center on the SUNY Cortland campus. In addition to developing and teaching the only sport-specific sequence of information technology courses in the nation, DePerno has forged partnerships with several collegiate athletic programs, professional sports teams, sport facilities, sport IT companies and sport agencies to provide students with internships and jobs. He also created and developed the Sport Career Center on campus which aids in advisement and placement of students in careers in the industry.

DePerno has held positions in the sport industry in print, radio and television journalism, marketing, sales, public relations and information technology for such organizations as PWolfe Motorsports (NASCAR driver Paul Wolfe), ESPN’s Wide World of Sports and the United States Sports Academy. He can be reached directly at depernod@bettertomorrowsports.com.

View Daniel DePerno's profile on LinkedIn